USA+Syfy.

Agency Presentation '16/17

Following the trend within NBCUniversal of combining the broad reach of individual Networks to appeal to advertisers, this year’s Agency Presentation combined USA with SYFY under the NBCU umbrella.

Our design challenge was to develop three distinct looks distinguishing between the NBCU parent brand, USA and SYFY within one cohesive presentation. Also new for our 2016 approach was to go beyond traditional presentation animation tools, providing a fluid animation style reflecting the On-Air and Digital presence of both Networks.

Tags

Credits

Client Name:

USA Network
Syfy Channel

Production Company:

Sticky Pictures

Creative Director:

Michael Darmanin

Producer:

Vicki Adams

Design:

I-Ting Lee
John O'Callaghan
Michael Darmanin

Animation:

Sticky Pictures

Stills