USA+Syfy.

Agency Presentation '16

Following the trend within NBC Universal of combining the broad reach of individual Networks to appeal to marketing, this year’s 2016 Agency Presentation combined USA Network with Syfy Channel under the NBCU umbrella. Our design challenge was to develop three distinct aesthetics distinguishing between the NBCU parent brand, USA and Syfy within one cohesive Presentation. Also new for our 2016 approach was to go beyond traditional presentation animation tools, providing a fluid animation style reflecting the On-Air and Digital presence of both Networks.

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Credits

Client Name:

USA Network
Syfy Channel

Production Company:

Sticky Pictures

Creative Director:

Michael Darmanin

Producer:

Vicki Adams

Design:

I-Ting Lee
John O'Callaghan
Michael Darmanin

Animation:

Sticky Pictures

Stills