USA Network.

Spotlight Rebrand

USA Network came to us looking to rebrand their Movie Packaging - ‘USA Spotlight’. The direction was to capture the excitement and drama of a big cinema event using the Spotlight Marquee as a focus.

Initial directions explored stock photography & projection mapping, however it quickly became apparent that the packaging required a more custom approach. With no time to shoot on location, we chose to go the CG route - creating the marquee and lobby in Maya, then shooting green-screen the audience to be matched in post.

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Credits

Client:

USA Network

Production Company:

Sticky Pictures

Creative Director:

Michael Darmanin

Design:

Michael Darmanin

3d Modeling:

Danesh Taraporevala
San Charoenchai

3d Animation:

San Charoenchai

Compositing:

Matt St. Leger

Director of Photography:

Harry Fellow

Final Cut

Stills