Brand Campaign 2019

In a year long collaboration with NBCU we helped define their Brand Strategy and 360° Marketing Campaign for 2019. Our involvement began with the initial brand strategy and continued through brand positioning, copywriting, design, live action planning and supervision, post production supervision and creating the design framework for their Upfront Event at Radio City. We also established their brand promise: Setting The New Standard - for NBCU, their Advertisers and their Audiences. A tangible brand promise defining their advertising initiatives in the year to come.





Production Company:

Sticky Pictures

Creative Director:

Michael Darmanin

Brand Strategy:

Sherri Rifkin
Michael Darmanin


Sherri Rifkin
Julia Price Baron
Nick Hammack
Paul Barman
Michael Darmanin


John O’Callaghan
Roberto Salazar
Michael Darmanin

Brand Position

Business Messaging

NBCU Talent: Moving Portraits

Talent Editorial + Messaging

PrInt + OOH Advertising

Digital + Product Visualization

Motion Toolkit