In a year long collaboration with NBCU we helped define their Brand Strategy and 360° Marketing Campaign for 2019. Our involvement began with the initial brand strategy and continued through brand positioning, copywriting, design, live action planning and supervision, post production supervision and creating the design framework for their Upfront Event at Radio City. We also established their brand promise: Setting The New Standard - for NBCU, their Advertisers and their Audiences. A tangible brand promise defining their advertising initiatives in the year to come.
Julia Price Baron