NBC Universal.

Upfront 2018

Our collaboration began in late 2017, when we were approached by NBC Universal to establish a visual language for their 2018 Anthem Video. Our solution - a simple & elegant lighting device. An illuminated square that transforms content beyond ordinary, to extraordinary. This solution became the driving force for their Anthem Talent Shoot. In 2018 we expanded on our initial creative, building a complete framework for their Upfront at Radio City.

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Credits

Client:

NBC Universal

Production Company:

Sticky Pictures
Hello Charlie

Anthem Production:

Trollback + Co

Creative Director:

Michael Darmanin

Producer:

Paige Vosper
April Cuneo

Design:

Michael Darmanin
John O'Callaghan
John Lee

3D Animation:

John Lee
Steve Burger

2D Animation:

John Lee
Daniel Ginzberg

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