NBC Universal.

Upfront 2016

For the 2016 Upfront at Radio City Music Hall, NBC Universal Cable Entertainment joined forces with NBC Network to flex their united media muscle. As a branding solution tying this diverse portfolio together, the 2016 Upfront went a predominantly live action route. The opening sequence still required an elegant, yet dynamic graphic solution that could kick off the event while complimenting the rest of the package. For this NBC Universal turned to Sticky Pictures for a 3rd consecutive year as a trusted partner to create content for their all important annual Upfront event.



Client Name:

NBC Universal

Production Company:

Sticky Pictures

Creative Director:

Michael Darmanin


Sticky Pictures


Sticky Pictures


Sticky Pictures