Ogilvy & Mather.

IBM Cognitive Cooking

Working alongside Thornberg & Forester we created this film explaining IBM’s incredible cognitive computing technology. Ogilvy came to us with the concept “Recipes For Innovation” to convey how IBM’s cognitive computing has become so intelligent that it can even invent new recipes for chefs. We shot various ingredients, then created our own recipes resulting in this fun, yet informative film.

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Credits

Client:

Ogilvy

Production Company:

Thornberg & Forester

Creative Director:

Michael Darmanin
Scott Matz

Executive Producer:

Elizabeth Kiehner

Producer:

Javier Gonzalez

Animation:

Ken Krueger
Keith Endow

Director of Photography:

Mikko Timonen

Stills