Havas.

Active Wisdom

We were approached by Havas NY and Studio 6 to help visualize T. Rowe Price’s “Active Wisdom”: the practice of intelligently managed funds, designed to mature with investors on their journey towards retirement. For us the clear path became animated studies in mathematics and geometry that paralleled the precise hands on approach of T. Rowe Price. This provided a rich visual language to help explain some rather heady financial concepts. High School geometry the way it ought to be.

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Credits

Client:

Havas NY

Production Company:

Sticky Pictures

Creative Director:

Michael Darmanin

Animation:

Sticky Pictures

Final Mix and Edit:

Sticky Pictures

Voice Over:

Brian Roberts

Stills